Sinalização digital para bares: identidade visual e programa piloto

Abstract

This report for academic degree was written by Allan Augusto Vistuba, graduating at Technology in Graphic Arts course at Federal University Technology - Paraná (UTFPR), oriented by Professor Kando Fukushima. The coursework consists of the development of a Digital Signage network pilot experiment for bars. It was based on themes as Digital Signage history, design methodology and motion design principles. Furthermore, there was a national market review through competition analysis in animations created in order to exemplify the practice of issues such as adequate legibility, easy understanding, content development focused on target audience and animations suitable for its environment.