Características do mercado comprador de peixes: estudo de caso em uma empresa da região sudoeste do Paraná

Abstract

Fish farming is an activity in constant exploration and research, mainly motivated by the fact that fish is a food with increasing demand, widely consumed worldwide, mainly due to the nutritional content and be a very healthy food. The Brazilian watershed is very wide, which enables the creation of fish, another important factor is the adaptability of the species, given that the species can not adapt to different climates and temperatures. The species discussed here, have a good adaptation to different climates, allowing survival in these regions demanded. This paper focuses on the analysis of the most sold species in a company's southwest region. The company in question's sales for regions West of Parana and Santa Catarina West.