Modelo de negócio de uma pequena construtora de obras usando o “CANVAS”: um estudo de caso

Abstract

Increasingly the market is competitive, business mortality rates are alarming, especially in the construction industry, however we can minimize those negative effects with a strategic plan that will guide the company and provide their representatives in advance to see the greatest challenges they will face. This however is not always easy to develop. Using the model business generation "CANVAS", through case studies, to develop business strategies and the applied steps to develop a brief guide for construction companies in the industry have facility to find the necessary support to develop their own strategic planning without the need to hire experts.