Detecção de avaliações falsas de hotéis online

Abstract

It’s becoming more common for people to read as experiences of other hotel users on the Internet and also write and share their own opinions. However, not all reviews are true. Since positive opinions can ensure fame and significant financial gains for hotels, as well as negative opinions can tarnish their image, there is some incentive for unscrupulous agents to engage in fraudulent e-business practices such as opinion spam. This article has as main objective to develop a checklist capable of improving the ability to detect false evaluations in sites of opinion sharing on hotels, trying to guarantee the authenticity of the opinions shared on these platforms.