Marketing mix para produtos de conectividade no Paraná

Abstract

This study presents a theoretical and conceptual question of the marketing mix for connectivity products in Parana, with the audience the municipalities of the state.Presents the technology currently employed for the formation of digital cities as well as a brief description of these and the advantages of applying this model that is increasingly gaining ground in the public. It also presents the marketing mix as a tool to be used in promoting the company studied and yet how municipal government works to acquire cutting-edge connectivity products. It covers the 4P's, which consist of four variables such as product, price, place and promotion. Besides these elements, this study presents a description of the features of your product used to promote the connectivity state of the municipal administration. Complemented by some methodological techniques such as participant observation and also by a questionnaire of questions, aimed at managers of the commercial department, the study reveals how they see these variables in the marketing context. As a result, it is shown how the company has applied and used marketing mix in comercialiation their products to the organs of the state and municipal administration and local governments have behaved in the acquisition of connectivity products.