Comportamentos e influências do consumidor online

Abstract

The purpose of this study is to understand the behavior of the online family consumer. What are the factors that determine the online purchases, where the information arrives to them more qualified and what the consumer expects of the virtual store. The study was conducted with a descriptive quantitative survey where 293 consumers were interviewed online in the months of February to May 2018. In this research were identified behaviors, which consumers online seek in e-commerces before making their purchases in the digital medium influences, and aspects that give you more security. The factor that most determines the online purchase is the communication, the virtual store must be close and always in contact with its consumer. The manager should offer various e-mail contacts, phone number, online chat and on the other hand keep in touch with the customer creating content and keeping the client close. Consumers have stated that they give preference to stores that have been indicated by well-known people or online review sites, which further fuels the idea that the store should remain close to consumers.