Consumo de moda, ideologias e movimentos sociais: breve estudo sobre negros e religião afro brasileira

Abstract

Fashion is a field of knowledge and among its multi-functionality is the ability to communicate , send message , and express social values. Usually expressed feelings that move through the historical and social conditions of the time and / or place. In this sense, this study aims to present this paper fashion, theories relating to the development of a national brand that meets the Brazilian challenger public. A brand that seeks to carry signs in support of social movements and ideologies through clothing. The paper presents a study of ideologies and social movements, with the black movement, and symbolic consumption and fashion as a communication tool. The project will be executed with the application of concepts such as exploratory research methodology.