dc.contributorMoretti, Isabel Cristina
dc.contributorMoretti, Isabel Cristina
dc.contributorOliveira, Karla Fabrícia de
dc.contributorGalão, Fabiano Palhares
dc.creatorAndrade, Ingrid Domingues Ferreira de
dc.date.accessioned2020-11-09T18:09:43Z
dc.date.accessioned2022-12-06T14:42:48Z
dc.date.available2020-11-09T18:09:43Z
dc.date.available2022-12-06T14:42:48Z
dc.date.created2020-11-09T18:09:43Z
dc.date.issued2015-06-16
dc.identifierANDRADE, Ingrid Domingues Ferreira de. Avaliação do desempenho de uma marca baseada no consumidor: estudo de caso da empresa Dudalina. 2015. 39 f. Trabalho de Conclusão de Curso (Graduação) — Universidade Tecnológica Federal do Paraná, Apucarana, 2015.
dc.identifierhttp://repositorio.utfpr.edu.br/jspui/handle/1/5682
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5254476
dc.description.abstractNoting the importance in understanding and studying how relevant this brand can be, an analysis of this brand value to the consumer was performed based on four values described by Aaker theory (1992): brand loyalty, brand awareness, perceived quality and brand association. Data were collected through an online questionnaire of 18 questions applied to 49 individuals of Class A or B. From the data analysis, it was found that the DUDALINA brand is remembered by the people, despite having a minority who do not know it. The majority of respondents said that would buy and would like to use a brand shirt, but be prepared to pay between R$80.00 and R$150.00, which is normally a value below the cost of shirts DUDALINA. According to respondents, the shirts of the brand DUDALINA bring the technical and aesthetic qualities that people look for when buying a shirt which are: shaping, finishing, fabric, fit, comfort and design. Thus, this study sugests that the DUDALINA brand has both product quality and market value well established over the years, since its inception.
dc.publisherUniversidade Tecnológica Federal do Paraná
dc.publisherApucarana
dc.publisherBrasil
dc.publisherEngenharia Têxtil
dc.publisherUTFPR
dc.rightsopenAccess
dc.subjectMarca de produtos
dc.subjectIndústria têxtil
dc.subjectClientes - Fidelização
dc.subjectBrand name products
dc.subjectTextile industry
dc.subjectCustomer loyalty
dc.titleAvaliação do desempenho de uma marca baseada no consumidor: estudo de caso da empresa Dudalina
dc.typebachelorThesis


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