O perfil dos consumidores e a influência da internet no comércio de vestuário feminino

Abstract

Objective: To analyze the consumer profile and the internet’s influence on women’s clothing trade Lu Siqueira. Methods: It is a cross-sectional study through an exploratory quantitative survey of 46 consumers female clothing Lu Siqueira, who use the internet as a means of purchase or research. We obtained the questionnaire analysis in order to identify relationships between the variables. Results: It has been observed that consumers are women (98%) and those belonging to class B (71,43%). Of respondents who have already purchased a product Lu Siqueira 80% have a habit to stay informed about fashion and trends. Conclusion: The profile of Lu Siqueira consumers is targeted the class B and to young people consequently the influence of internet is significant.