Café Reims

Abstract

This work aims to the development on one business plan for gourmet coffee in Curitiba, localized in Ecovile neighborhood. The proposal consists in to serve a coffee rich in flavor and high quality, linked an elegant environment, pleasant and intimate. In the first step will be inserted the business concepts, as well as the analysis of the overall result a quantitative research, elaborately by the authors on the market the company will enter. Posteriorly will be addressed Strategic Planning and Marketing Planning for Reims Coffee. There is too the People Management Plan, Operational Plan and Financial Plan. At the end, concludes under conditions marketing, strategic, operational and financial, the business is viable and attend the necessities environment that is insert.