Análise de viabilidade econômica de instalação de loja da franquia Subway em Quatro Barras-PR

Abstract

This paper presents an analysis of the economic feasibility of installing a SUBWAY franchise store at Quatro Barras - PR through the preparation of the business plan - SEBRAE model. Prior to preparing the business plan addresses the work talks about the concept of entrepreneurship, business plan, franchise and economic viability. The business plan - SEBRAE model presents: The market analysis, marketing plan, operational and financial indicators of viability, the simulation of pessimistic and optimistic scenarios, strategic analysis with SWOT matrix. The data for the development of the business plan were collected with the central development SUBWAY, the flagship store Jardim das Américas - Curitiba - PR and the site of the SUBWAY franchise. The center of Quatro Barras has several restaurants and eateries, but none with the profile of SUBWAY. Based on this information and on viability indicators calculated is observed that is feasible the implementation of a Store of SUBWAY franchising in the city center of Quatro Barras - PR.