Influência do marketing esportivo nos acadêmicos do curso de Bacharelado em Educação Física do Campus Sede/Curitiba da Universidade Tecnológica Federal do Paraná (UTFPR)

Abstract

The marketing is presented in current society in various ways and seeks to conquer every day hundreds of new customers. The sports industry is one of the fastest growing segments worldwide due to the intrinsic emotional appeal to the sport and its consequential characteristics. This research aimed to identify whether the academic course of Bachelor of Physical Education – campus / Curitiba of Federal Technological University of Paraná - UTFPR, are influenced by sports marketing campaigns for decision making by choosing a product . To perform this search type survey, fieldwork was carried out with the participation of 135 students, and all periods of the course had representation. Data were collected through a selfcompleted questionnaire. While discussion and analysis of the data found for example, that Nike is the most remembered brand and that most students practice some physical activity with emphasis on Bodybuilding, Soccer, Wrestling and Dance. The preferred means of media is the Internet, surpassing the television, the soccer club with most fans among those surveyed is Coritiba F.C. It is noteworthy that hereditary factors are crucial for the choice of a soccer club and the player Neymar is the most remembered sports personality, in addition, the Savings Bank to not sports company most cited.