Redesign de identidade visual para a escola Ágape

Abstract

This present graduation thesis describes the steps followed in developing the visual identity redesign for Christian Principle Approach Education Ágape School, located in the district Boqueirão in Curitiba – Paraná. The thesis includes: gathering the necessary data for the project, briefing held with the client, requirements definition, concept, generating alternatives, development, specifications, applications and costing. The thesis’ product is the Visual Identity Guide, which contains all the guidelines and specifications for the correct use of the new brand as well as applications in School stationery, uniforms and signage.