A necessidade de consumo das mulheres da classe B por produtos de moda com o conceito de sofisticação das mulheres pertencentes à classe A

Abstract

This study aims to present the development of garments that can meet the changing needs of consumers Class B - who crave products that translate the relations of status, elegance and sophistication of women's class - and at the same time are products with affordable cost for this social group. The study assumes that such women are endowed with good taste, since they are well informed, work, study and take care of the health and body. These are people who have a busy life and need to dress well, but one must consider the fact that they do not have large financial gains by virtue of being still in career advancement.