Brasil
| bachelorThesis
Análise de perfil do consumidor para a abertura de uma academia de tênis em Curitiba/PR
dc.contributor | Nascimento, Dalton Arnoldo | |
dc.contributor | Rasoto, Vanessa Ishikawa | |
dc.creator | Deneka, Luiz Guilherme | |
dc.date.accessioned | 2020-11-11T12:53:38Z | |
dc.date.accessioned | 2022-12-06T14:09:09Z | |
dc.date.available | 2020-11-11T12:53:38Z | |
dc.date.available | 2022-12-06T14:09:09Z | |
dc.date.created | 2020-11-11T12:53:38Z | |
dc.date.issued | 2013 | |
dc.identifier | DENEKA, Luiz Guilherme. Análise de perfil do consumidor para a abertura de uma academia de tênis em Curitiba/PR. 2013. 34 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2013. | |
dc.identifier | http://repositorio.utfpr.edu.br/jspui/handle/1/7797 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5242168 | |
dc.description.abstract | With an entrepreneurial intention, this work of course completion will establish a link between the area of physical education and management, by conducting a market research that will provide practical help and teaching to the initiative of opening a tennis academy. Ontologically the research aims to identify, in the market, which potential customers intend to practice in a tennis academy in the city of Curitiba. The measures to be held include the development of a theoretical framework on business plan with marketing focus, raising the level of interest in tennis practice in relation to other sports, identifying the type of infrastructure to be offered, and finally the identification of the socioeconomic sample that have interest in practice. Based on this market research will be possible to build the profile of the consumer desired. | |
dc.publisher | Universidade Tecnológica Federal do Paraná | |
dc.publisher | Curitiba | |
dc.publisher | Departamento Acadêmico de Educação Física | |
dc.subject | Consumidores - Preferência | |
dc.subject | Instalações esportivas | |
dc.subject | Pesquisa de mercado | |
dc.subject | Tênis (Jogo) | |
dc.subject | Consumers' preferences | |
dc.subject | Sports facilities | |
dc.subject | Marketing research | |
dc.subject | Tennis | |
dc.title | Análise de perfil do consumidor para a abertura de uma academia de tênis em Curitiba/PR | |
dc.type | bachelorThesis |