Brasil | bachelorThesis
dc.contributorNascimento, Dalton Arnoldo
dc.contributorRasoto, Vanessa Ishikawa
dc.creatorDeneka, Luiz Guilherme
dc.date.accessioned2020-11-11T12:53:38Z
dc.date.accessioned2022-12-06T14:09:09Z
dc.date.available2020-11-11T12:53:38Z
dc.date.available2022-12-06T14:09:09Z
dc.date.created2020-11-11T12:53:38Z
dc.date.issued2013
dc.identifierDENEKA, Luiz Guilherme. Análise de perfil do consumidor para a abertura de uma academia de tênis em Curitiba/PR. 2013. 34 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2013.
dc.identifierhttp://repositorio.utfpr.edu.br/jspui/handle/1/7797
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5242168
dc.description.abstractWith an entrepreneurial intention, this work of course completion will establish a link between the area of physical education and management, by conducting a market research that will provide practical help and teaching to the initiative of opening a tennis academy. Ontologically the research aims to identify, in the market, which potential customers intend to practice in a tennis academy in the city of Curitiba. The measures to be held include the development of a theoretical framework on business plan with marketing focus, raising the level of interest in tennis practice in relation to other sports, identifying the type of infrastructure to be offered, and finally the identification of the socioeconomic sample that have interest in practice. Based on this market research will be possible to build the profile of the consumer desired.
dc.publisherUniversidade Tecnológica Federal do Paraná
dc.publisherCuritiba
dc.publisherDepartamento Acadêmico de Educação Física
dc.subjectConsumidores - Preferência
dc.subjectInstalações esportivas
dc.subjectPesquisa de mercado
dc.subjectTênis (Jogo)
dc.subjectConsumers' preferences
dc.subjectSports facilities
dc.subjectMarketing research
dc.subjectTennis
dc.titleAnálise de perfil do consumidor para a abertura de uma academia de tênis em Curitiba/PR
dc.typebachelorThesis


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