Stakeholder engagement to evaluate tourist development plans with a sustainable approach

Abstract

In this paper, an evaluation of tourist development plans in the city of Cartagena de Indias (Colombia) is analyzed. Different stakeholders are involved in the search for solutions to this problem. The proposal is based on a model that combines multicriteria decision analysis and participatory procedures. This is done using a combination of two techniques, namely the Analytic Network Process (ANP) and the Social Network Analysis (SNA). Thus, a systematic course of analysis of the alternatives under examination and of the different stakeholders who participate is provided. The application of SNA will analyze the influence among stakeholders. The ANP will allow prioritizing the tourist development plans. The results obtained in this work allow concluding that the combination SNA-ANP is a suitable tool for strategic planning of a city.