Vendometric analysis of perception of advertising by consumers of medicinal drugs

dc.creatorA. D. Yermolaeva, Lobuteva A.V, Zakharova O.V., Krivosheev S.A., Lobuteva L.A.,
dc.date2019-12-18
dc.date.accessioned2022-11-05T02:22:21Z
dc.date.available2022-11-05T02:22:21Z
dc.identifierhttps://produccioncientificaluz.org/index.php/opcion/article/view/30260
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5141048
dc.descriptionThe objective of this study is to develop a methodology for assessing the perception of advertising slogans by consumers of medicinal drugs.To assess the perception of advertising by consumers of medicines, a methodological approach to vendometric analysis has been developed and tested, which allows identifying, evaluating and predicting the reaction of consumers to the advertising of pharmaceutical products. Practical implementation of the results of the vendometric analysis can contribute to the success of the advertising campaign and the achievement of the organization's objectives in meeting the needs of consumers.es-ES
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad del Zuliaes-ES
dc.relationhttps://produccioncientificaluz.org/index.php/opcion/article/view/30260/31276
dc.rightsDerechos de autor 2019 Opciónes-ES
dc.sourceOpción; Vol. 34 (2018): Edición Especial Nro. 14; 278-292es-ES
dc.source2477-9385
dc.source1012-1587
dc.subjectmarketinges-ES
dc.subjectadvertisinges-ES
dc.subjectpharmaceuticales-ES
dc.subjectvendometrices-ES
dc.subjectslogan.es-ES
dc.titleVendometric analysis of perception of advertising by consumers of medicinal drugses-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion


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