dc.creatorKuljamina O., Babakaev S., Vinogradova M.,
dc.date2019-12-13
dc.date.accessioned2022-11-05T02:21:07Z
dc.date.available2022-11-05T02:21:07Z
dc.identifierhttps://produccioncientificaluz.org/index.php/opcion/article/view/30138
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5140987
dc.descriptionThe goal of this work is to identify the axiological type of Russian consumer, as well as to reveal certain gaps in presentation and understanding of the social and psychological profile of Russian consumers via sociological and marketing approaches. As a result, goods are perceived as tools that help a person to achieve goals associated with a certain system of values. It is concluded that while compiling Russian consumer’s social and psychological profile, it is important to consider the leading role of institutional stereotypes and archetypes of individual and mass consciousness that define the consumer values and preferences.es-ES
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad del Zuliaes-ES
dc.relationhttps://produccioncientificaluz.org/index.php/opcion/article/view/30138/31164
dc.rightsDerechos de autor 2019 Opciónes-ES
dc.sourceOpción; Vol. 35 (2019): Edición Especial Nro. 23; 1663-1678es-ES
dc.source2477-9385
dc.source1012-1587
dc.subjectconsumer valueses-ES
dc.subjectpreferenceses-ES
dc.subjectsociologicales-ES
dc.subjectinstitutional.es-ES
dc.titleSocial and psychological profile of the modern Russian consumer: Values and preferenceses-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por pareses-ES


Este ítem pertenece a la siguiente institución