Purchase behavior of retailer own brand label products

dc.creatorTunku Nur Atikhah Tunku Abaidah, Nor Azila Mohd Noor,
dc.date2019-12-13
dc.date.accessioned2022-11-05T02:19:25Z
dc.date.available2022-11-05T02:19:25Z
dc.identifierhttps://produccioncientificaluz.org/index.php/opcion/article/view/30030
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5140894
dc.descriptionThis study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall intercept survey method was used as a data collection method. Using Smart PLS, data were analyzed. The results showed that perceived quality, perceived low price and store image were positively related to the purchase behavior of retailers' own brands. In conclusion, the perceived value was discovered to be non- significantly related to purchase behavior of retailers' own brands.es-ES
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad del Zuliaes-ES
dc.relationhttps://produccioncientificaluz.org/index.php/opcion/article/view/30030/31068
dc.rightsDerechos de autor 2019 Opciónes-ES
dc.sourceOpción; Vol. 35 (2019): Edición Especial Nro. 23; 44-61es-ES
dc.source2477-9385
dc.source1012-1587
dc.subjectRetailes-ES
dc.subjectStorees-ES
dc.subjectBrandinges-ES
dc.subjectImagees-ES
dc.subjectQualityes-ES
dc.titlePurchase behavior of retailer own brand label productses-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por pareses-ES


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