| dc.creator | Contreras Capella, Reynier Israel Ramírez Molina, Yanyn Aurora Rincón Quintero, Harold Bernardo Sukier, Jairo Antonio | |
| dc.date | 2019-09-17 | |
| dc.date.accessioned | 2022-11-05T02:15:26Z | |
| dc.date.available | 2022-11-05T02:15:26Z | |
| dc.identifier | https://produccioncientificaluz.org/index.php/opcion/article/view/27524 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5140658 | |
| dc.description | Organizational communication must respond to the demands of social responsibility and corporate sustainable development, establishing systemically productive interactions. The research aimed to propose responsible communication strategies for small and medium-sized enterprises. The study was projective, with a contemporary, transectional descriptive, documentary and virtual design. The findings show the importance of the management of organizational communication in small and medium enterprises, and the need to formulate a communication strategy articulated to social responsibility, for this reason, ECoRE-SME strategic guidelines are presented. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad del Zulia | es-ES |
| dc.relation | https://produccioncientificaluz.org/index.php/opcion/article/view/27524/28208 | |
| dc.rights | Derechos de autor 2019 Opción | es-ES |
| dc.source | Opción; Vol. 35 Núm. 89-2 (2019); 1208-1234 | es-ES |
| dc.source | 2477-9385 | |
| dc.source | 1012-1587 | |
| dc.subject | communication strategy | es-ES |
| dc.subject | responsible communication | es-ES |
| dc.subject | organizational communication | es-ES |
| dc.subject | promotion of social responsibility. | es-ES |
| dc.title | Responsible communication strategies for small and medium-sized enterprises | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Artículo revisado por pares | es-ES |
