The Distinction of Impulse Buying Behavior in Traditional Markets

dc.creatorS. Hardjati, W. Handayani, E. Iryanti, M. Safeyah,
dc.date2019-08-03
dc.date.accessioned2022-11-05T02:10:21Z
dc.date.available2022-11-05T02:10:21Z
dc.identifierhttps://produccioncientificaluz.org/index.php/opcion/article/view/24512
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5140354
dc.descriptionThis study analyzed the differences in the behavior of traditional market consumers in Surabaya and Malang. In this study, 205 respondents from the Surabaya traditional market and 177 respondents from the Malang traditional market were involved. The data were analyzed by t-test to find out if there were significant differences or no differences. From the test results, it shows that the variables of facilities, environment, price, and regret there have no significant differences in respondents in Surabaya and Malang. In conclusion, there are differences in the factors that influence impulse buying behavior in traditional markets in Surabaya and Malang.es-ES
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad del Zuliaes-ES
dc.relationhttps://produccioncientificaluz.org/index.php/opcion/article/view/24512/24959
dc.rightsDerechos de autor 2019 Opciónes-ES
dc.sourceOpción; Vol. 35 (2019): Edición Especial Nro. 20; 144-162es-ES
dc.source2477-9385
dc.source1012-1587
dc.subjectImpulsees-ES
dc.subjectbuyinges-ES
dc.subjectbehaviores-ES
dc.subjectlocationes-ES
dc.subjectt-testes-ES
dc.titleThe Distinction of Impulse Buying Behavior in Traditional Marketses-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por pareses-ES


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