Venezuela | info:eu-repo/semantics/article

Online advertising: how the consumer goods speaks to women

dc.creatorMunira Hasjim, Muhammad Hasyim, Nursidah,
dc.date2019-07-30
dc.date.accessioned2022-11-05T02:09:57Z
dc.date.available2022-11-05T02:09:57Z
dc.identifierhttps://produccioncientificaluz.org/index.php/opcion/article/view/24445
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5140330
dc.descriptionThis research discusses the phenomenon of the product ofconsumer goods to communicate with women online commercialadvertising. The method used is descriptive that try to describe thephenomenon of products interaction to women on onlineadvertisement. The results of this research show that for speaking towomen, online commercial advertising sells the social value, likelifestyle and family. In conclusion, one type of communication thatexists today besides interpersonal communication, organizationalcommunication, and mass communication is the communicationbetween humans and objects.es-ES
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad del Zuliaes-ES
dc.relationhttps://produccioncientificaluz.org/index.php/opcion/article/view/24445/24892
dc.rightsDerechos de autor 2019 Opciónes-ES
dc.sourceOpción; Vol. 35 Núm. 89 (2019); 826-845es-ES
dc.source2477-9385
dc.source1012-1587
dc.subjectWomenes-ES
dc.subjectAdvertisinges-ES
dc.subjectMediaes-ES
dc.subjectConsumeres-ES
dc.subjectGoodses-ES
dc.titleOnline advertising: how the consumer goods speaks to womenes-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por pareses-ES


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