| dc.creator | Kong, Lingwei | |
| dc.date | 2019-06-09 | |
| dc.date.accessioned | 2022-11-05T02:03:55Z | |
| dc.date.available | 2022-11-05T02:03:55Z | |
| dc.identifier | https://produccioncientificaluz.org/index.php/opcion/article/view/24121 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5140097 | |
| dc.description | This study, adopting the socio-semiotic multimodal approach (Bezemer & Kress, 2016), examines the multimodal features of two hospital homepages which were collected from University College London Hospitals (UCLH) in London, the UK and Nanfang Hospital (NH) in Guangzhou, China. As a result, the image-text relations suggest that both the writing and images speak a lot in the two hospital homepages. In conclusion, it is important for professionals to be highly aware of professional practices and social-cultural contexts so that they can have competences in using multimodal resources and constructing institutional homepages. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad del Zulia | es-ES |
| dc.relation | https://produccioncientificaluz.org/index.php/opcion/article/view/24121/24565 | |
| dc.rights | Derechos de autor 2019 Opción | es-ES |
| dc.source | Opción; Vol. 35 (2019): Edición Especial Nro. 19; 2155-2185 | es-ES |
| dc.source | 2477-9385 | |
| dc.source | 1012-1587 | |
| dc.subject | Mode | es-ES |
| dc.subject | Module | es-ES |
| dc.subject | Multimodality | es-ES |
| dc.subject | Social Semiotics | es-ES |
| dc.title | Multimodal texts and socio-cultural differences: A multimodal study of two hospital homepages | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Artículo revisado por pares | es-ES |
