| dc.creator | Babahkan, Vajiheh | |
| dc.date | 2019-06-09 | |
| dc.date.accessioned | 2022-11-05T02:02:53Z | |
| dc.date.available | 2022-11-05T02:02:53Z | |
| dc.identifier | https://produccioncientificaluz.org/index.php/opcion/article/view/24062 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5140041 | |
| dc.description | The aim of the study is to investigate development of marketing capabilities in electronic commerce and effectiveness to enhance the performance of financial and credit institutions. This study is a descriptive by method and is a correlational-survey. As a result, there is a positive correlation between branch performance and marketing capabilities. Besides, the component of high public relations (communication) has the lowest average score. In conclusion, banks can increase their public relations in a variety of ways in order to convey important messages to its customers. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad del Zulia | es-ES |
| dc.relation | https://produccioncientificaluz.org/index.php/opcion/article/view/24062/24506 | |
| dc.rights | Derechos de autor 2019 Opción | es-ES |
| dc.source | Opción; Vol. 35 (2019): Edición Especial Nro. 19; 794-820 | es-ES |
| dc.source | 2477-9385 | |
| dc.source | 1012-1587 | |
| dc.subject | Market Volatility | es-ES |
| dc.subject | Competition Intensity | es-ES |
| dc.subject | Decentralization. | es-ES |
| dc.title | Development of marketing capabilities in electronic commerce and effectiveness | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Artículo revisado por pares | es-ES |
