| dc.creator | Pilar Valencia-De Lara, Manuela Escobar-Sierra, Felipe Calderón-Valencia, | |
| dc.date | 2019-06-07 | |
| dc.date.accessioned | 2022-11-05T02:00:24Z | |
| dc.date.available | 2022-11-05T02:00:24Z | |
| dc.identifier | https://produccioncientificaluz.org/index.php/opcion/article/view/23933 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5139922 | |
| dc.description | The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol –Juan Valdez® owner- that has supported in its totem and in environmental, legal and ethical policies, to transform perception of its stakeholders -being recognized among largest coffee producers (1959), competing with cafeterias (2002) and relaunching its internationalization (2012)-. Showing how management of totem is an intermediate point between reference totem -associated with discredit- and organizational totem -associated with reputation- | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad del Zulia | es-ES |
| dc.relation | https://produccioncientificaluz.org/index.php/opcion/article/view/23933/24378 | |
| dc.rights | Derechos de autor 2019 Opción | es-ES |
| dc.source | Opción; Vol. 34 (2018): Edición Especial Nro. 18; 112-146 | es-ES |
| dc.source | 2477-9385 | |
| dc.source | 1012-1587 | |
| dc.subject | Organizational totem | es-ES |
| dc.subject | management of totem | es-ES |
| dc.subject | reputation | es-ES |
| dc.subject | discredit | es-ES |
| dc.subject | Juan Valdez®. | es-ES |
| dc.title | A tool for the interpretation of the organizational totems: Juan Valdez® case | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Artículo revisado por pares | es-ES |
