The pharmacy's market: a comprehensive survey of the '80s

Mercado farmacéutico: una visión general de los 80;
Mercado farmacêutico: um panorama da década de 80

dc.creatorTavares, André Cunha
dc.date1991-06-05
dc.date.accessioned2022-11-03T21:09:24Z
dc.date.available2022-11-03T21:09:24Z
dc.identifierhttps://bibliotecadigital.fgv.br/ojs/index.php/rap/article/view/8965
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5046612
dc.descriptionThe author's intention is the presentation of a panorama of the pharmaceutical industry in the 80's decade. After a brief description of the crisis faced by Brazilian economy during the decade, he deals with problems related to the market and to the technical and economic structure of the sector, its performance and the question of drugs. The writer examines, also, the strategic action of the industry next to the State, with a view at guaranteeing the enlargement of the market and of its growing profits. To that effect such action has the following characteristic points: a) the reduction of State control over prices, products, -marketing and advertising; b) vertical integration of the industry; c) patent regulations; d) interest and expansion of the institutional market by the national and foreign industries.en-US
dc.descriptionIndústria farmacêutica na década de 80. Estrutura técnico-econômica do setor. Ação estratégica para expansão do mercado e crescimento dos lucros.pt-BR
dc.formatapplication/pdf
dc.languagepor
dc.publisherEscola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargaspt-BR
dc.relationhttps://bibliotecadigital.fgv.br/ojs/index.php/rap/article/view/8965/7861
dc.sourceBrazilian Journal of Public Administration; Vol. 25 No. 2 (1991); 40 a 56en-US
dc.sourceRevista de Administração Pública; Vol. 25 Núm. 2 (1991); 40 a 56es-ES
dc.sourceRevista de Administração Pública; v. 25 n. 2 (1991); 40 a 56pt-BR
dc.source1982-3134
dc.source0034-7612
dc.subjectPharmaceutical industryen-US
dc.subjectobstaclesen-US
dc.subjectStrategy for expansion.en-US
dc.subjectLa industria farmacéuticaes-ES
dc.subjectobstáculoses-ES
dc.subjectEstrategia para la expansión.es-ES
dc.subjectIndústria farmacêuticapt-BR
dc.subjectobstáculospt-BR
dc.subjectestratégia para expansão.pt-BR
dc.titleThe pharmacy's market: a comprehensive survey of the '80sen-US
dc.titleMercado farmacéutico: una visión general de los 80es-ES
dc.titleMercado farmacêutico: um panorama da década de 80pt-BR
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion


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