dc.contributor | Bittencourt, Eduardo | |
dc.contributor | Escolas::EBAPE | |
dc.creator | Veltmeijer, Johannes Hendrik | |
dc.date.accessioned | 2022-08-12T13:41:11Z | |
dc.date.accessioned | 2022-11-03T20:39:38Z | |
dc.date.available | 2022-08-12T13:41:11Z | |
dc.date.available | 2022-11-03T20:39:38Z | |
dc.date.created | 2022-08-12T13:41:11Z | |
dc.date.issued | 2022-06-24 | |
dc.identifier | https://hdl.handle.net/10438/32354 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5042485 | |
dc.description.abstract | Purpose – The purpose of this research is to evaluate the influence of different product labels on meat-alternatives across two countries. In doing so, the research aims to identify geographical and cultural differences on the effectiveness of meat-alternatives’ labelling.
Design/methodology – The research employed a survey experiment conducted in The Netherlands and in Brazil where participants were randomly assigned to one of 3 labels of meat alternative (“meatless” vs. “vegan” vs. “plant-based”) and were then asked their willingness-to-pay for the product in a hypothetical scenario.
Findings – This study identified that there are differences between the two countries. The results of the survey have revealed that the meat-alternative label with the higher association with meat resulted in a higher willingness-to-pay in Brazil, while the ‘plant-based’ label resulted in the highest willingness-to-pay in The Netherlands. The study also identified that the use of the term ‘vegan’ can best be avoided when marketing a meat-alternative.
Research limitations – The main limitations of this study are the sample, which is not representative for each entire country, as well as the hypothetical scenario.
Originality – To the best of my knowledge, this is the first study that compares cross-country results on the effects of labeling on meat-alternatives in an emerging country and a developed European country. | |
dc.language | en | |
dc.subject | Sustentabilidade | |
dc.subject | Vegano | |
dc.subject | Consumer Behaviour | |
dc.subject | Sustainability | |
dc.title | A Cross-Country Experiment into the Labelling Effects of Meat-Alternatives | |
dc.type | Thesis | |