In any organization, goals should not be established in an isolated manner. Moreover, in order to know if business goals are achieved, it should be necessary to consider information need goals that can also require satisfying measurement and evaluation goals at operational level. If measurement and evaluation goals are not aligned with tactical or strategic business goals, the organization can waste its effort and resources. Furthermore, to achieve a project goal, a strategy should be selected for applying activities and methods to the project life cycle. To deal with these issues in a systematic way, organizations should adopt a holistic approach. In this direction, we have developed a quality evaluation and improvement approach that considers and relates multilevel goals, projects, strategies and strategy patterns. This paper discusses a conceptual base for linking business goals concepts with project, strategies and non functional requirements concepts. It also defines the step by step of the proposed approach and illustrates it through a proof of concept.Sociedad Argentina de Informática e Investigación Operativa (SADIO)