Propuesta de un análisis FODA y diagrama de pareto en la bananera Ginafruit, para mejorar su posicionamiento estratégico.

Abstract

In the present work as objective to establish a SWOT analysis and Pareto diagram that allow the strategic positioning of the GINAFRUIT company, which also gave rise to specific objectives. In this research work in administration, different methodologies were used that allowed us to focus on a better perspective that was the descriptive, deductive method, bibliographical sources, direct observation and the focus group to be able to carry out each analysis of it. It also analyzes in a concrete way the SWOT analysis and the Pareto diagram to elaborate its internal and external analysis which analyzes the variables that will allow to see the behavior of the organization for a planning with the respective control.