Plan estratégico de marketing para el restaurante Océano Azul

Abstract

Companies or organizations must determine innovative strategies to be competitive and get acknowledgement at the global business level, they allow them not only to position themselves in the market, but also to position themselves in the mind of the consumer. This case implements a strategic marketing plan for the Ocean Blue restaurant located at the parish of Puerto Bolivar, through the use of methodological tools that complete the analysis of the situation presented by presenting the business and thus determine strategic strategies of business support. An interview has be used as tool ti know more about the activities from the restaurant in order to créate a SWOT analysis is wich help to build up strategic plan. This information helps to determine the tyoes of strtategies that are implemented would allow to evaluate constantly their performance.