dc.contributorGonzález Loyola, Pablo Arturo
dc.creatorArichábala Coronel, Janeth Katerine
dc.date.accessioned2015-02-02T12:21:49Z
dc.date.accessioned2022-10-21T00:24:41Z
dc.date.available2015-02-02T12:21:49Z
dc.date.available2022-10-21T00:24:41Z
dc.date.created2015-02-02T12:21:49Z
dc.date.issued2014
dc.identifierhttp://dspace.ucuenca.edu.ec/handle/123456789/21215
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/4624111
dc.description.abstractThe following research employs a quasi-experimentation with one goal in mind, to utilize the audiobranding strategically in a frequently used new brand. The hypothesis at hand for the experiment is as follows, that a product which possesses a jingle has significantly more identification and recall. We utilized a data base with 158 test units, divided them into two control groups and two experimental groups, from whom information during the quasi-experiment was obtained. The method that was used is called The General Linear Model with repeated measures to process the collected information. The results of the experiment showed that audiobranding of a frequently used new product often produced greater identification and recall, then products which did not utilize a jingle.
dc.languagespa
dc.relationTIM;33
dc.rightshttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/
dc.rightsopenAccess
dc.subjectAudio Branding
dc.subjectMarketing
dc.subjectProducto
dc.subjectMarca
dc.subjectMercadeo
dc.subjectConsumidor
dc.subjectCanton Azogues
dc.subjectAzogues
dc.subjectProvincia De Cañar
dc.titleEstudio de audio-branding, construcción de una marca: caso aplicado a un nuevo producto en la Ciudad de Azogues para el 2014
dc.typebachelorThesis


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