Activación de marca de productos con bajo nivel de ventas del Centro Gourmet Delicatensen de la Europea en la ciudad de Cuenca en el año 2013

dc.contributorOrtiz Escandón, Luis Alfredo
dc.creatorGómez León, Ana Cristina
dc.creatorMerchán García, Verónica Elizabeth
dc.date.accessioned2013-11-04T11:50:29Z
dc.date.accessioned2022-10-21T00:15:20Z
dc.date.available2013-11-04T11:50:29Z
dc.date.available2022-10-21T00:15:20Z
dc.date.created2013-11-04T11:50:29Z
dc.date.issued2013
dc.identifierhttp://dspace.ucuenca.edu.ec/handle/123456789/4579
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/4623006
dc.description.abstractThis thesis focuses on the development of brand activation for products with low levels of sales of the Delicatesen Gourmet Center of La Europea, which is located at Remigio Crespo Avenue and Lorenzo Piedra Street. Chapter I describes the general aspects of Food Industry La Europea and its Gourmet Center Delicatesen. It also describes an analysis and diagnosis of the current situation of the products which have low sales in the Gourmet Center. Chapter II describes the development of objectives and brand activation strategy for these products. In Chapter III we evaluate the results obtained by the brand activation and the achieve of objectives. Finally, we present conclusions and recommendations of this study.
dc.languagespa
dc.relationTIM;13
dc.rightshttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/
dc.rightsopenAccess
dc.subjectActivacion De Marca
dc.subjectVenta Baja
dc.subjectCentro Gourmet Delicatensen La Europea
dc.subjectMarketing
dc.titleActivación de marca de productos con bajo nivel de ventas del Centro Gourmet Delicatensen de la Europea en la ciudad de Cuenca en el año 2013
dc.typebachelorThesis


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