| dc.description.abstract | The Manos Dadivosas Foundation was established in September 2016 with the mission
and vision of providing social help and emotional and spiritual support to people with limited
economic resources. One of the most valuable spaces to invest in an NGO is in the
communication area. Creating a strong, solid, and recognizable image, considering that people
need to belong to something, they want to feel identified and represented, also want to be part of
something on their social networks. A well-built image identity is vital to building a long-term
project. Giving a structure to its initiatives is valuable for the Foundation since it wants to reach
many beneficiaries; therefore, they trigger their help as soon as possible. For this reason, it is
necessary to shape your projects, defining good communication channels guided by a specialized
department.
A communication plan for the NGO is important since this summarized in the creation of
a professional website with information on the projects accompanied by a network of benefactors
or donors, presence in social networks, precise information to those who contribute to the
project, and possible collaborators, sending information through email marketing tools, will be
the three essential initiatives for a communication plan since three specific defects were
identified, within the said organization, which are: the lack of a communication department, the
lack of communication channels and the absence of professionals in the area of organizational
communication | |
