dc.creatorAstudillo Duran, Silvana Vanessa
dc.creatorCarpio Guerrero, Ximena Catalina
dc.creatorCordero Mendez, Fabian Patricio
dc.creatorPozo Rodriguez, Santiago Estuardo
dc.date.accessioned2014-04-15T17:04:21Z
dc.date.accessioned2022-10-20T22:40:32Z
dc.date.available2014-04-15T17:04:21Z
dc.date.available2022-10-20T22:40:32Z
dc.date.created2014-04-15T17:04:21Z
dc.date.issued2013
dc.identifier1390-6143, e2477-8893
dc.identifierhttps://publicaciones.ucuenca.edu.ec/ojs/index.php/maskana/article/view/418
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/4612009
dc.description.abstractThis paper reports the results of an observational study assessing the effect of the introduction of innovation activities on business competitiveness and profitability in micro, small and medium enterprises, with application to the city of Cuenca. Distinction thereby was made between the effect of product innovation, process innovation, organizational, and marketing innovation. A descriptive transversal survey was performed in 156 companies during a 2-year period (2011-2012), using a predesigned questionnaire. Analysis revealed that innovations are more incremental than radical; basically related with product improvements and the introduction of new processes, incorporating mechanisms to promote improvements in marketing and business practices. Relations were not significant and the introduction of innovations did not yield in an increase in profitability during the survey period.
dc.languagees_ES
dc.sourceMaskana
dc.subjectMipymes
dc.subjectInnovación de producto
dc.subjectInnovación de proceso
dc.subjectInnovación en comercialización
dc.subjectInnovación en organización
dc.subjectCompetitividad
dc.subjectRentabilidad
dc.titleEl efecto de la innovación en las mipymes de Cuenca, Ecuador. Estudio observacional descriptivo transversal
dc.typeARTÍCULO


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