dc.creator | Astudillo Duran, Silvana Vanessa | |
dc.creator | Carpio Guerrero, Ximena Catalina | |
dc.creator | Cordero Mendez, Fabian Patricio | |
dc.creator | Pozo Rodriguez, Santiago Estuardo | |
dc.date.accessioned | 2014-04-15T17:04:21Z | |
dc.date.accessioned | 2022-10-20T22:40:32Z | |
dc.date.available | 2014-04-15T17:04:21Z | |
dc.date.available | 2022-10-20T22:40:32Z | |
dc.date.created | 2014-04-15T17:04:21Z | |
dc.date.issued | 2013 | |
dc.identifier | 1390-6143, e2477-8893 | |
dc.identifier | https://publicaciones.ucuenca.edu.ec/ojs/index.php/maskana/article/view/418 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/4612009 | |
dc.description.abstract | This paper reports the results of an observational study assessing the effect of the introduction of
innovation activities on business competitiveness and profitability in micro, small and medium
enterprises, with application to the city of Cuenca. Distinction thereby was made between the effect of
product innovation, process innovation, organizational, and marketing innovation. A descriptive
transversal survey was performed in 156 companies during a 2-year period (2011-2012), using a predesigned questionnaire. Analysis revealed that innovations are more incremental than radical;
basically related with product improvements and the introduction of new processes, incorporating
mechanisms to promote improvements in marketing and business practices. Relations were not
significant and the introduction of innovations did not yield in an increase in profitability during the
survey period. | |
dc.language | es_ES | |
dc.source | Maskana | |
dc.subject | Mipymes | |
dc.subject | Innovación de producto | |
dc.subject | Innovación de proceso | |
dc.subject | Innovación en comercialización | |
dc.subject | Innovación en organización | |
dc.subject | Competitividad | |
dc.subject | Rentabilidad | |
dc.title | El efecto de la innovación en las mipymes de Cuenca, Ecuador. Estudio observacional descriptivo transversal | |
dc.type | ARTÍCULO | |