dc.contributorMerchán Sánchez, Santiago Xavier
dc.creatorZhunaula Quizhpe, Darío
dc.date.accessioned2014-02-20T05:30:14Z
dc.date.accessioned2022-10-20T22:19:28Z
dc.date.available2014-02-20T05:30:14Z
dc.date.available2022-10-20T22:19:28Z
dc.date.created2014-02-20T05:30:14Z
dc.date.issued2013
dc.identifierhttp://dspace.ucuenca.edu.ec/handle/123456789/5168
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/4609562
dc.description.abstractThe culture and tradition of the Andean and indigenous peoples , are reflected in different expressions and cultural characteristics of each group, such as dress, language , religion , expressing the identity of each individual, the music is another factor that distinguishes each people for their unique sound , instruments and objects that are used to generate a melody that appeals to the human ear , becoming a typical reflection by using elements that are found in place of settlement and geographic location. The flutes, charango , crawlers or drums, are some of the instruments that songs and melodies that express the same sentiment, love , melancholy and other situations of daily life are created. This research work seeks to analyze the elements that identify a culture, to interpret and to apply them in different design processes. As music is a large element of cultural expression , shown by its inhabitants, requires an image to expand their ideology and mindset towards a target audience, but without losing the plot and cultural expression of indigenous peoples
dc.languagespa
dc.relationTDIS;108
dc.rightshttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/
dc.rightsopenAccess
dc.subjectIdentidad Corporativa
dc.subjectMawkas
dc.subjectCultura
dc.subjectSaraguro
dc.subjectDiseño Grafico
dc.titleDiseño de identidad corporativa para la agrupación Mawkas, basado en la Cultura Saraguro
dc.typebachelorThesis


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