Plan de merchandising para Almacén Agropecuario Vida Agro, para el período 2013

Abstract

Store merchandising Plan VIDA AGRO, is a proposal to improve the selling point focused on small businesses, taking into account visual merchandising technical guidelines applicable to development states the following : as the first theoretical background and commercial point of VIDA AGRO , as the second point analysis of current business conditions , external architecture , internal architecture and travel , in the third chapter develops merchandising proposal , taking into account technical as plant layout , organization and presentation of products, planograms and exhibit linear , in the final financial evaluation is done the same and the feasibility in terms of VAN and TIR , considering that the project is seeking to optimize existing resources investment company is minimal compared to the results expected , which is clearly evidenced by the values of25% TIR thus justifying the feasibility thereof.