| dc.description.abstract | Public relations is a science and an intangible productive activity that promotes empathic communication, integration and development of businesses, individuals and the community as a whole. The reason for its existence has gained greater momentum since 1970.
Public relations is a social science, it is still not valued as agent productivity in communities where the companies operate in this case The Utility Azogues. In many cases the benefits of having a PR department are unknown, hence do not qualify as important creation thereof. However it has been considered a strategy, effort, creativity and professionalism , this being the reason for the thesis in which the " PLAN FOR BUILDING UNIT COMMUNICATION AND PUBLIC RELATIONS IN THE ELECTRIC COMPANY AZOGUES " was proposed the development plan of institutional image and empathic and creative communication, which includes tactics and techniques to enhance , recover and maintain a good level of organizational communication, is expected to achieve a good recognition and esteem of the general public , hoping it stays in time and not only for a short period .
The Utility Azogues is a company dedicated to distribute and sell electricity under optimum technical and economic conditions to meet customer needs as the basic foundation of society, within the existing legal framework, seeking social and economic balance sustained profitability through processes of continuous improvement and environmental protection. | |
