Planificación estratégica para mejorar la competitividad y eficiencia de la cooperativa de transportes Unión Yanzatza del cantón Yantzaza provincia de Zamora Chinchipe, periodo 2021-2025

Abstract

The main objective of this research work was to design a strategic plan for the Unión Yanzatza transport cooperative in the province of Zamora Chinchipe, with the purpose of improving its competitiveness and efficiency and thus contributing to business growth, for the process. For this investigation, the information about the current situation of the cooperative was collected, therefore, an interview with the manager was used and surveys were applied to the administrative staff and partners, where it was identified that they lack a strategic plan, therefore, absence of mission, vision, values and policies that help to fulfill the objectives, on the other hand, the factors of the micro and macro environment were detailed and in turn the SWOT matrix was elaborated to specify what their strengths, weaknesses, opportunities and threats are. The above is essential for the formulation of strategies and strategic elements that are an important part for the continuous improvement of administrative processes and thus be more competitive in the national market. In conclusion, the lack of strategic planning has caused deficiencies in the administrative processes of the cooperative, which has delayed business growth, so it was recommended to carry out the proposal of the strategic plan for a clearer orientation in decision making that they are aimed at success by meeting the objectives set in the short, medium and long term