Análisis de competitividad de la Sociedad Anónima Guano Express, del cantón Guano provincia de Chimborazo, periodo 2016-2020

Abstract

The objective of this research work was to develop a competitiveness analysis of the Guano Express Ltda Company. Taking into account that the competitiveness analysis contributes to the identification of internal and external factors that enable the business and its main advantages and disadvantages. competitive with companies in the same sector. Thus, we worked with a methodology with a qualitative approach, through inductive, deductive and analytical methods with the use of research techniques for the collection of information with the use of the respective instruments. Determining as main results the identification of the factors that enable the Guano Express Society to be competitive and in turn its elements that will define it in a company with a minimum level of leadership in its market. Given these results, chapter three exposes a discussion of the different factors and the level reached in this evaluation and proposes a practical solution through a set of strategies that involves all levels of the organization, being among the main competitive strategies the implementation of constant monitoring of demand and strategic alliances for the opening of new routes that the company's vehicle fleet can cover, as well as the modernization of its financial processes and effective actions to strengthen human talent and its relationship with biosecurity measures. Thus concluding that the analysis carried out contributes to identifying the main errors in the management of competitive factors but that they can improve by following an adequate management of their resources