Proyecto de factibilidad para la creación de una productora de eventos musicales en vivo en la ciudad de Riobamba

Abstract

The objective of this research work was to carry out a feasibility project for the creation of a company that produces live musical events "Grodar", located in Riobamba canton of Chimborazo Province, during the period 2022, in order to determine whether it is feasible to create it. The study was conducted on the economically active population of Riobamba city, between 20 and 34 years of age, with a total sample of 381 people who were surveyed. The market study determined an unsatisfied capacity of 182,835 people in total; therefore, based on the capacity of the proposed project, it would only cover a total of 3% of the unsatisfied demand. Similarly, a technical and administrative study was executed to determine the organizational structure of the company and all the technical requirements in audio, lighting and visuals aspects to ensure the highest quality in the offered experience. Finally, the financial study was made to identify all the monetary items necessary for the implementation of the company, which were used to calculate the economic indicators that determined the feasibility of the project. A positive Net Present Value of $ 1,340.49 was obtained, the Internal Rate of Return is 22.74%, the Cost Benefit Ratio is $ 1.12, the Payback period is of 3 years and 11 months, the monetary break-even point for the first year is $ 42,631.51 and the break-even point at the box office for the first year is 3,798 tickets. In addition, the sensitivity analysis, together with the other indicators described above, determined that the project is viable and profitable; therefore, the implementation of the proposal described in this research work is recommended.