Plan Estratégico para la Cooperativa de Ahorro y Crédito Mercedes Cadena de la comunidad Mercedes Cadena, parroquia La Matriz, cantón Guamote, provincia de Chimborazo. Periodo 2016-2018

Abstract

This research aims to desing a Strategic Plan for the Mercedes Cadena Credit Union. Which does not have a strategic Plan established by which this strategic plan is resource effectively and efficiently. The methods used for this research were direct observation, survey, interview directed to the manager of this cooperative and a performance test their employees. The Strategic Plan was developed through an external analysis, micro environment, internal analysis and FODA matrix of the cooperative; of which strategic objectives that need this credit union for a financial institution recognized in chimboracense society was established; and to provide quality services that comply whit them that are measurable indicators and detailed who are responsible for implementing each of these strategies was raised. This work will help to improve the ability of the institution through a strategic administrative management in order to obtain the desired result and at the same time optimizing resources. The proposed indicators allow measuring compliance with the goals and objectives set at the time implement the strategy, same as this broken in strategic projects outlined in the matrix implantation tool is the main input for the process of operational planning. Therefore it is recommended to implement the strategic plan to optimize their resource and achieve its economic, social and environmental objectives.