Desarrollo de una planificación estratégica para la Compañía de Taxis Las Playas de Santo Domingo S.A. TRANSPLAYASA., periodo 2020-2025

Abstract

The main objective of this titling work was the development of strategic planning for the taxi company “Las Playas de Santo Domingo S.A. TRANSPLAYASA”., to improve its work through practical strategies that are beneficial for the company in the period 2020-2025. For the investigation, the initial diagnosis of the company was considered, as well as an interview with the General Manager, surveys of the company's partners. With the results achieved, it was identified that they lack strategies, objectives, policies, plans that help and improve the development of the company, for which reason the need for the execution of the Development of a Strategic Planning was determined, therefore the update of the It also began with the analysis and general study of the company to propose the elaboration of the mission, vision, values, functional organisational chart as well as create objectives and strategies by dimensions: social, financial, services, human talent, organisation and processes. Concluding that the development of planning helps the development and progress of the company together with the improvement of decision-making, therefore, it is requested to implement and socialise this proposal to comply with the strategies created for the taxi company “Las Playas de Santo Domingo S.A. TRANSPLAYASA”. The execution of the project is recommended since, according to the studies carried out and the values obtained are positive which would form profitability and above all would ensure the sustainability of the company, which favours the development of the country by creating new sources of employment.