Estrategias para mejorar el servicio de atención al cliente en el Gobierno Autónomo Descentralizado, Parroquial Rural de Sevilla Don Bosco, Cantón Morona- provincia de Morona Santiago.

Abstract

This paper is a research about the strategies to improve the customer service in the Gobierno Autónomo Descentralizado, in the Sevilla Don Bosco village, Morona city, Morona Santiago Province. Surveys were applied to external customers, which showed serious weaknesses in the service quality in a customer service quality improvement process. Different basic, manageable initiatives were proposed Which do not involve the not involve the discharge of significant resources to the Gobierno Autonomo Descentralizado (GAD). On the contrary, the proposed elements are invigorating axes of a customer service quality improvement process, optimizing the resources of the institution. It is recommended that internal customer will be trained on quality service themes, the leading authority together with the board members who are leading the process of the team capacity building in the improvement of the quality service which the Gobierno Autonomo Descentralizado (GAD) currently offers.