Estudio de factibilidad para la creación de una hostería en la cabecera cantonal de Quero, provincia de Tungurahua.

Abstract

This research aims to study the feasibility for the Lodge creation in Quero Canton, Tungurahua, province; it was made through fieldwork, primary and secondary information. The market study determined the profile of tourists and their needs. The current demand was analyzed based on the percentage of acceptance and was defined as potential clients to national and foreign tourists arriving in the city of Ambato and the Mercadotechnical Plan. But in the technical viability, the location of the project, planning and technical design of the tourist plant was defined, establishing for the first year an operational capacity according to the possibility of owners investment, also the investment for lodging is envisaged the implementation of three rooms Triples and two doubles. On the other hand, flujoograms, interpretive script and itinerary were performed on the trail. The environmental study defined the activities that generate impacts through the Leopold matrix, as well as mitigation measures for them. In addition, the organizational functioning of the company, function manual and the strategic planning of the company was structured; The legal extract of the project is supported by the current legal framework. Each planned area presents a budget according to the requirements of them. The financial economic study defined an initial project investment of $ 324,586,45, calculated: costs and revenues, income statement, general balance, cash flow and equilibrium point, as well as financial financial indicators and are the following: current value Net (NPV)$ 170,305,82, the intemal rate of return (IRR) of 12%, the cost benefit ratio (RBC) is greater than one and the recovery period of capital is between the fourth and fifth year that is on the projection respect to time. To sum, the project is viable, commercial, productive, environmental organizational and financial.