Incidencia de las estrategias del Neuromarketing para comercialización de paquetes turísticos en las agencias de viaje de Baños de Agua Santa

dc.contributorLozano Castillo, Aurora
dc.creatorMieles Rodríguez, Dolores Isabel
dc.date.accessioned2020-11-26T21:13:25Z
dc.date.accessioned2022-10-20T18:31:38Z
dc.date.available2020-11-26T21:13:25Z
dc.date.available2022-10-20T18:31:38Z
dc.date.created2020-11-26T21:13:25Z
dc.date.issued2020
dc.identifierhttp://dspace.ups.edu.ec/handle/123456789/19474
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/4579216
dc.description.abstractThe present article aimed to study the incidence of Neuromarketing strategies for the commercialization of tourist packages in the travel agencies of Baños de Agua Santa, in Ambato, Ecuador. The methodology was framed in the type of mixed research that encompasses the quantitative and qualitative field: the first allowed to determine in figures the preferences, tastes and motivations of the clients and the qualitative one, allowed to know the opinions and judgments of the agencies and marketing experts.
dc.languagespa
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/
dc.rightsopenAccess
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador
dc.subjectESTRATEGIAS DE NEUROMARKETING
dc.subjectEMPRESA COMERCIALIZADORA
dc.subjectSECTOR TURÍSTICO
dc.titleIncidencia de las estrategias del Neuromarketing para comercialización de paquetes turísticos en las agencias de viaje de Baños de Agua Santa
dc.typebachelorThesis


Este ítem pertenece a la siguiente institución