Los memes como estrategia de comunicación publicitaria en redes sociales para aumentar el brand awareness de marcas reconocidas en el mercado ecuatoriano

dc.contributor	Guerra Villalta, Christian Enrique
dc.creator	Giler Vera, María Belén
dc.date.accessioned	2019-11-13T20:51:04Z
dc.date.accessioned	2022-10-20T18:18:48Z
dc.date.available	2019-11-13T20:51:04Z
dc.date.available	2022-10-20T18:18:48Z
dc.date.created	2019-11-13T20:51:04Z
dc.date.issued	2019-09
dc.identifier	http://dspace.ups.edu.ec/handle/123456789/18036
dc.identifier.uri	https://repositorioslatinoamericanos.uchile.cl/handle/2250/4574402
dc.description.abstract	This article investigates the growing opportunities obtained by the most recognized brands in the Ecuadorian market by using memes within their marketing strategy, the impact at the level of brand awareness and the most important factors at the moment of recognizing their application in social networks.
dc.language	spa
dc.rights	http://creativecommons.org/licenses/by-nc-nd/3.0/ec/
dc.rights	openAccess
dc.rights	Atribución-NoComercial-SinDerivadas 3.0 Ecuador
dc.subject	MARKETING
dc.subject	REDES SOCIALES
dc.subject	ESTRATEGIAS DE PUBLICIDAD
dc.subject	RECORDACIÓN DE MARCA
dc.title	Los memes como estrategia de comunicación publicitaria en redes sociales para aumentar el brand awareness de marcas reconocidas en el mercado ecuatoriano
dc.type	bachelorThesis