El Comercio Justo, soñando con los pies en la tierra

Abstract

Fair trade is presented as a sustainable alternative that provides smallproducers and farmers the opportunity to negotiate with a different perspective. The aim is to produce fair benefits according to the effort the achieve an improvement done in the trade system, proposing a system that prevents the exploitation of farm workers, proposing development of a market based on ethics and the development of a human consciousness solidarity and justice, primarily with small farmers and peasants of the South. Presents a challenge to find a model of sustainable development as a viable option for achieving the welfare of the agriculture workers. This proposal cannot be regarded as a magic recipe that will guarantee success, but part of a profound change in consciousness of each producer of rural populations. The system promotes the learning to keep markets with high quality products and standards.