Impacto de la gestión financiera y administrativa en la evolución de las microempresas de la ciudad de Guayaquil

Abstract

The purpose of this work is to determine the impact of financial and administrative management in the evolution of microenterprises for these 40 microenterprises from city of Guayaquil were evaluated, using the mixed research method, using a structured survey with ordinal type variables, assessed with a 3-point Likert scale, and analyzed using Cronbach Alpha, obtaining a result if 79% reliability