Públicos y oferta cultural de la red de museos del MAAC en Guayaquil

dc.contributorGonzález Martínez, Elier
dc.creatorTorres Táquez, Martha Gabriela
dc.date.accessioned2022-05-18T22:45:12Z
dc.date.accessioned2022-10-20T18:05:20Z
dc.date.available2022-05-18T22:45:12Z
dc.date.available2022-10-20T18:05:20Z
dc.date.created2022-05-18T22:45:12Z
dc.date.issued2022
dc.identifierhttp://dspace.ups.edu.ec/handle/123456789/22586
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/4568720
dc.description.abstractThis study analyzed the management of the MAAC museum network, their cultural offer, digital initiatives that emerged in confinement due to the pandemic, and their strategies to attract audiences. Virtual ethnography, interviews and metric analysis were applied. This research concluded that the museums did not have a digitization plan. However, the actions, new perspectives and guidelines that favored their sustainability are exposed.
dc.languagespa
dc.rightsAn error occurred getting the license - uri.
dc.rightsopenAccess
dc.rightsAn error occurred on the license name.
dc.subjectMUSEOS
dc.subjectRECORRIDOS VIRTUALES
dc.subjectOFERTA CULTURAL
dc.subjectESTUDIO DE PÚBLICOS
dc.subjectINICIATIVAS DIGITALES
dc.titlePúblicos y oferta cultural de la red de museos del MAAC en Guayaquil
dc.typemasterThesis


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