Análisis del riesgo en la operación del marketing digital en la adquisición de ropa

dc.contributorMejía Mejía, Fernando Marcelo
dc.creatorAucay Aucay, Diana Marlene
dc.creatorPatiño Fernández, María Abigail
dc.date.accessioned2021-11-17T21:27:18Z
dc.date.available2021-11-17T21:27:18Z
dc.date.created2021-11-17T21:27:18Z
dc.date.issued2021-11
dc.identifierhttp://dspace.ups.edu.ec/handle/123456789/21347
dc.description.abstractThis research aims to determine which are the main risks that an online buyer perceives through digital platforms; As well as it is also necessary to know what are the main causes of the risks that are perceived when making the online purchase, whether they are due to age, gender, monthly income or the same risks that digital platforms present.
dc.languagespa
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/
dc.rightsopenAccess
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador
dc.subjectADMINISTRACIÓN DE EMPRESAS
dc.subjectCOMERCIO ELECTRÓNICO
dc.subjectMERCADEO EN INTERNET
dc.subjectCOMPORTAMIENTO DEL CONSUMIDOR
dc.subjectPRENDAS DE VESTIR - ADQUISICIÓN
dc.titleAnálisis del riesgo en la operación del marketing digital en la adquisición de ropa
dc.typebachelorThesis


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